Pub Market Research - Understanding Customer Buying Behaviour
Regent Inns
Business Blueprints worked with Regent Inns, now Intertain, to help them improve their operational performance by measuring customer buying behaviour in their venues.
The pub research programme generated benchmarks for key performance indicators (KPIs) such as dwell time, visit frequency, and spend each of their different brands, Walkabout sports bars, Bar Risa venues and Jongleurs comedy clubs. This was used to measure performance at the estate, region and area levels in addition to providing feedback on individual venues.
